Library Marketing Training
Boost your marketing skills and confidence
Marketing is essential to connect your community with all your library offers. Except marketing wasn't covered in your MLIS program. And you're already juggling so many "other duties as assigned." Where do you even begin?
You're posting on social media. But you're not getting the results you want. You're creating flyers your colleagues requested. But it feels like you're on a hamster wheel churning out endless promotional materials.
If you've been thinking, "There's got to be a better way," you're not alone. Let's create a more sustainable approach to marketing your library—together.
Learn fundamental marketing skills with online training on your schedule. No need to earn another degree or travel to another conference. Choose from two professional development courses I offer through Library Juice Academy, designed specifically for librarians and other library staff.
Get ready to develop marketing plans and strategies that will guide your efforts and maximize your limited time and budget. Plus, they'll help you gain buy-in, set expectations, and measure results.
Developing a Marketing Plan
Learn about the marketing cycle as you develop a customized marketing plan for your library—no matter the size of your staff or budget. Plus, you'll learn how to evaluate marketing campaigns and use those insights to inform your future efforts.
We'll examine a John Cotton Dana Award-winning campaign along the way to see how all of the components of a marketing plan come together to achieve success.
Creating a Social Media Strategy
Maximize your time, resources, and results with a customized social media strategy for your library. You'll gain insight into your audiences, define goals for your social media, and learn how to measure progress toward those goals.
You'll explore tactics to create compelling content and increase engagement with your community. We'll also discuss social media management tools and strategies for managing your library’s reputation.
Trusted by Libraries Around the World
This was a good succinct, practical course. I liked that I walked away with a tangible marketing plan. Lectures were well constructed and Sara clearly knows her stuff and used helpful examples.