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Library Marketing Training

Boost your marketing skills and confidence

Marketing is essential to connect your community with all your library offers. Except marketing wasn't covered in your MLIS program. And you're already juggling so many "other duties as assigned." Where do you even begin?


Maybe you're posting on social media. But you're not getting the results you want. Maybe you're creating flyers your colleagues request. But it feels like you're on a hamster wheel churning out endless promotional materials.


If you've been thinking, "There's got to be a better way," you're not alone. Let's create a more sustainable approach to marketing your library—together.


Online Courses

A librarian working on a library marketing plan on paper and a mobile device

Developing a Marketing Plan

Course Length:

Next Session:

4 weeks

January 2024

Learn about the marketing cycle as you develop a customized marketing plan for your library—no matter the size of your staff or budget. Plus, you'll learn how to evaluate marketing campaigns and use those insights to inform your future efforts.


We'll examine a John Cotton Dana Award-winning campaign along the way to see how all of the components of a marketing plan come together to achieve success.

A smartphone screen showing social media app icons

Creating a Social Media Strategy

Course Length:

Next Session:

4 weeks

March 2024

Maximize your time, resources, and results with a customized social media strategy for your library. You'll gain insight into your audiences, define goals for your social media, and learn how to measure progress toward those goals.

You'll explore tactics to create compelling content and increase engagement with your community. We'll also discuss social media management tools and strategies for managing your library’s reputation.

Trusted by Libraries Around the World

This was a good succinct, practical course. I liked that I walked away with a tangible marketing plan. Lectures were well constructed and Sara clearly knows her stuff and used helpful examples.
Literacy Program Manager
Developing a Marketing Plan
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