Training

Developing a
Marketing Plan

November 2022 
Online asynchronous

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This 4-week course is offered online through Library Juice Academy and designed specifically for librarians and other library staff.

 

Being strategic and intentional in marketing your library can increase results and make the best use of your time and budget. This course will guide you through the four-step process of developing a marketing plan for your library. First, you will learn how to uncover your community’s needs, wants, attitudes, and behaviors to inform your marketing decisions. Then you will analyze your current environment and set measurable goals. Next, you will explore key messages and marketing strategies that connect. Finally, you will learn how to assess the effectiveness of your marketing activities and use that data to improve your future marketing.

Creating a Social Media Strategy

January 2023
Online asynchronous

Library-Juice-Academy-Logo.png

This 4-week course is offered online through Library Juice Academy and designed specifically for librarians and other library staff.

 

With so many social media platforms available, it can be challenging to choose which platforms to use and how to focus your efforts. In this course, you will learn how to create a social media strategy to maximize your time, resources, and results. This course will help you gain insight into your audiences, define goals for your social media, and measure progress toward those goals. You will explore best practices and tactics to create compelling content and increase engagement with your community. Social media management tools and strategies for managing your library’s reputation online will also be discussed.