Library Annual Reports
RIT Libraries wanted to share the impact of their work with their community. The resulting print annual report commemorated their 50th anniversary with a combination of stories, data, and quotes from patrons—all aligned under the three pillars of their mission statement: advancing knowledge, sparking creativity, and connecting communities.
Print Annual Report
When it came time to develop the next annual report—just months after the COVID-19 pandemic began—we needed a new approach. We shifted focus to how the libraries quickly responded to their community's needs during the pandemic and adopted a video format to reach their target audience.
This video was awarded the 2022 PR Xchange Award for Advocacy from the American Library Association.