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Library Annual Reports
RIT Libraries wanted to share the impact of their work with their community. The resulting print annual report commemorated their 50th anniversary with a combination of stories, data, and quotes from patrons—all aligned under the three pillars of their mission statement.
Print Annual Report
COVID-19 Response Video
When it came time to develop the next annual report—just months after the COVID-19 pandemic began—we needed a new approach.
We shifted focus to how the libraries quickly responded to their community's needs during the pandemic. Adopting a video format, rather than a print publication, helped reach their target audience.
The American Library Association recognized this video with the 2022 PR Xchange Award for Advocacy.
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