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Feb 6, 20242 min read

How to Harness the Goal-Gradient Effect in Copywriting

Want to increase conversions? Discover how to motivate your audience to complete an action using the goal-gradient effect.

Oct 9, 20234 min read

Thinking about hiring a freelance copywriter? Explore 5 reasons why a freelance copywriter can be a smart investment for your brand.

Jul 1, 20231 min read

Discover why rhymes are memorable, persuasive, and trustworthy. And learn how to harness the rhyme-as-reason effect in your copywriting.

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