How to Harness the Goal-Gradient Effect in Copywriting
Want to increase conversions? Discover how to motivate your audience to complete an action using the goal-gradient effect.
top of page
Blog
Oct 9, 20234 min read
5 Benefits of Hiring a Freelance Copywriter
Thinking about hiring a freelance copywriter? Explore 5 reasons why a freelance copywriter can be a smart investment for your brand.
Jul 1, 20231 min read
Write Memorable Copy Using the Rhyme-as-Reason Effect
Discover why rhymes are memorable, persuasive, and trustworthy. And learn how to harness the rhyme-as-reason effect in your copywriting.
Jun 13, 20235 min read
Hyphens and Dashes: What's the Difference and How to Use Them
Hyphens, en dashes, and em dashes can be confusing. Understand the differences and how to use this punctuation for clear, engaging writing.
May 31, 20237 min read
Social Proof for Social Good
Social proof elevates trust in your organization and boosts support. Explore 5 types of social proof and examples of how to use it.
Apr 21, 20231 min read
The Singularity Effect: How Storytelling Engages Human Compassion
Learn how nonprofit storytelling can use the singularity effect to overcome apathy and engage people with social causes.
Apr 11, 20236 min read
11 Free Copywriting Tools to Help You Write Smarter, Not Harder
Streamline your writing process with 11 free copywriting tools. Whether you need inspiration or help with editing, there's a tool for you.
Mar 15, 20235 min read
The Power of a Single Word in Nonprofit Copywriting
One word can transform your message's meaning and impact. Discover how word choice can help you create compelling messages for social good.
Grow Your Impact
Get fresh tips, examples, and resources in your inbox.
bottom of page