Feb 62 minMarketing PsychologyHow to Harness the Goal-Gradient Effect in CopywritingWant to increase conversions? Discover how to motivate your audience to complete an action using the goal-gradient effect.
Jul 1, 20231 minCopywritingWrite Memorable Copy Using the Rhyme-as-Reason EffectDiscover why rhymes are memorable, persuasive, and trustworthy. And learn how to harness the rhyme-as-reason effect in your copywriting.
May 31, 20237 minMarketing PsychologySocial Proof for Social GoodSocial proof elevates trust in your organization and boosts support. Explore 5 types of social proof and examples of how to use it.
Apr 21, 20231 minMarketing PsychologyThe Singularity Effect: How Storytelling Engages Human CompassionLearn how nonprofit storytelling can use the singularity effect to overcome apathy and engage people with social causes.
Mar 24, 20232 minMarketing PsychologyPrice Anchoring: How to Encourage Higher DonationsEverybody loves a good sale. But why? Learn how price anchoring creates this feeling and how it can help your nonprofit raise more money.