Blog

Want to increase conversions? Discover how to motivate your audience to complete an action using the goal-gradient effect.

Discover why rhymes are memorable, persuasive, and trustworthy. And learn how to harness the rhyme-as-reason effect in your copywriting.

Social proof elevates trust in your organization and boosts support. Explore 5 types of social proof and examples of how to use it.

Learn how nonprofit storytelling can use the singularity effect to overcome apathy and engage people with social causes.

Everybody loves a good sale. But why? Learn how price anchoring creates this feeling and how it can help your nonprofit raise more money.