Thinking about hiring a freelance copywriter? Explore 5 reasons why a freelance copywriter can be a smart investment for your brand.
Brands of all shapes and sizes rely on freelance copywriters to achieve their goals. In fact, 66% of hiring managers plan to hire more freelance talent in the coming year.
But if you’ve never worked with a freelancer, how do you know if it’s right for you? Why hire a freelance writer instead of an in-house writer or a marketing agency?
Let's explore 5 benefits of hiring a freelance copywriter so you can make an informed decision.
1. Access Expertise
Maybe you want to bring in more leads through your blog, but you don’t know the first thing about search engine optimization (SEO). Or you need to refresh your website, but your team feels overwhelmed at the thought of writing all that copy.
You could delay the project so you can complete extra training first. Or your team could stumble through it on their own, but the final product might not perform as well as you expect.
On the other hand, hiring an experienced freelancer means you get the expertise to complete the project quickly and effectively. For hiring managers who already work with freelancers, 85% say freelancers help them access specialized skills or expertise.
2. Save Money
With limited budgets, you can’t always afford to add employees to your payroll. Especially when you consider the actual costs of employment are 25–40% more than an employee’s base salary, plus $4,700 in average recruiting costs per hire.
Instead, you can hire a freelancer on a project or hourly basis to scale your capacity as needed. While a freelancer’s hourly pay is higher than a staff member’s, you don’t need to pay thousands of dollars every year for their benefits, taxes, office space, computer, or training. You get the extra help, without the extra overhead.
You could also consider working with a marketing agency. But keep in mind, most agencies outsource their copy to freelancers like me. So you pay more for the same product than if you hire a freelance copywriter directly. Unless the agency is also managing a large project for you or providing a suite of services, a freelance copywriter is more cost effective.
3. Maximize Time and Resources
Your team's time is valuable. Each team member wears a lot of hats too. Hiring a freelance copywriter frees up your staff to focus on core, mission-critical activities, and you get professional copy quickly and efficiently. Talk about a win/win!
Have a major project coming up?
Is an employee on medical or parental leave?
In the process of filling vacancies on your marketing team?
These are perfect times to bring in freelance help. Freelancers ease the stress and relieve the workload on your internal team while keeping your organization moving full-steam ahead.
Without the need for time-intensive recruiting, onboarding, and managing, it’s quick and easy to hire a freelance writer. Forget stacks of applications and weeks of interviews. A potential copywriter’s portfolio and testimonials from their previous clients will give you a sense of their work.
And it's low-risk. You can even start with a trial project—a small paid assignment—to make sure they’re a good fit for your needs. Once your freelance writer is up and running, they require little oversight.
4. Increase Your Impact
Copywriters don’t just string words together. They bring a deep understanding of how language, marketing, and psychology intersect.
In other words: copywriters understand the nuances of writing that persuades people to action, of storytelling that resonates with your audience.
Whether you’re looking to increase purchases or applications, support or advocacy, a freelance copywriter can hit the ground running and craft effective messages that get results.
A good freelance copywriter can also modify and repackage copy to work effectively in different formats. For example, they write an article, then re-purpose it in your newsletter and social media posts. This is a great way to drive engagement with your brand and get the most out of your marketing efforts.
5. Create Fresh, Clear Messages
You know your brand inside and out. So it can be hard to think about it in new, creative ways. Plus, the more expertise you have in a subject, the harder it becomes to communicate effectively with audiences who are less familiar with it. You know too much—it's the curse of knowledge.
These are both areas where a freelance copywriter can help! Freelancers work with many clients—and that experience is valuable. A freelance copywriter can bring fresh perspective and ideas to your campaigns while maintaining the authenticity of your brand voice.
They can also bring clarity to any communications suffering from the curse of knowledge. A copywriter brings the skills and experience to:
cut the jargon
explain complex topics in clear and engaging ways
identify the key points that will attract and persuade your target audience
Your organization has an important mission to fulfill, and persuasive communication is essential for your success. When you need more writing capacity, niche expertise, or fresh messaging, hiring a freelance copywriter is a smart investment.
Ready to Hire a Freelance Copywriter?
You’ve come to the right place! Contact me to discuss your needs and how we can unlock the full potential of copywriting for your brand.
