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Portfolio  /  Culinary Institute of America

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Enrollment Marketing

The Culinary Institute of America wanted to nurture prospective students who are undecided on a college major by reframing food as a flexible, high-ROI pathway to meaningful careers. This campaign is designed to reduce anxiety around choosing a major, spark curiosity, and position the Institute as the best next step for students who love food but haven’t yet connected that interest to a future career.

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Digital collateral produced by Encoura

Green Leaf
Sara consistently delivers outstanding work, showcasing a rare combination of talent and professionalism. Clients have praised her writing style, finding it both effective and compelling. Her ability to capture the essence of a message resonates well with the target audience. 

Jamie Humbert

Regional Account Manager, Encoura

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Application Warming
Campaign

This campaign was awarded Silver in the 41st annual Educational Advertising Awards in recognition of its:

  • creativity

  • message impact

  • marketing execution

Email marketing samples

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Recruit your next class of students

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​​Freelance copywriting and editing services for higher education, K–12 schools, edtech, and nonprofits

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Based in Rochester, NY.
Serving clients across the U.S.

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Certified Woman-owned Business Enterprise (WBE), Monroe County, NY

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