Undergraduate Enrollment Marketing | Portfolio | Root & Bloom Communications

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Portfolio / Florida Atlantic University

Enrollment Marketing

Students applying to this large public university have multiple campuses and honors options to choose from. To help students make an informed decision and help the university meet its enrollment goals, I wrote an application generation campaign with geographic and academic segmentation for both students and their parents.

Print and digital collateral produced by Encoura

Green Leaf

Sara demonstrates exceptional skill as a copywriter, consistently producing thoughtful and thoroughly researched content for both email and print campaigns. Her writing is distinguished by its originality and clear focus on delivering concise, impactful messaging.

Jeremy Sturdahl

Sr. Enrollment Marketing Manager, Encoura

FAU EduAd Award Winner.png

Application Generation

This campaign was awarded Gold in the 41st annual Educational Advertising Awards in recognition of its:

creativity
message impact
marketing execution

Student Campaign Samples

General brand messaging

FAU 2026 App Gen General Branding Student Email 2.png

FAU 2026 App Gen Boca Raton Student Email 3.png

Honors options messaging

FAU 2026 App Gen Honors Options Student Email 1.png

FAU 2026 App Gen Honors Options Student Email 2.png

Local vs. out-of-state messaging

FAU 2026 App Gen Boca Raton Student Email 1.png

FAU 2026 App Gen Boca Raton Student Email 4.png

Direct Mail

FAU 2026 App Gen Boca Raton Student Postcard Front.png

FAU 2026 App Gen Boca Raton Student Postcard Back.png

Parent Campaign Samples

FAU 2026 App Gen Boca Raton Parent Email 2.png

FAU 2026 App Gen Honors Parent Email 1.png

Recruit your next class of students

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