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Portfolio  /  University of Central Missouri

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Enrollment Marketing

The University of Central Missouri wanted to keep sophomore and junior inquiries engaged as they continued their college search. This campaign used a combination of interactivity, gamification, and humor to achieve their goal.

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Digital collateral produced by Encoura

Green Leaf
Sara consistently delivers outstanding work, showcasing a rare combination of talent and professionalism. Clients have praised her writing style, finding it both effective and compelling. Her ability to capture the essence of a message resonates well with the target audience. 

Jamie Humbert

Regional Account Manager, Encoura

Core emails aligned with the university's "Redefining What's Possible" campaign to challenge students' perceptions of college.

 

The emails also invited students to deeper levels of engagement through campus visits and social media contests.

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Gamified emails used fun and humor to engage prospective students in learning more about the university's culture and traditions.

Gamified Email Sample 1

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Landing page for incorrect answers

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Landing page for correct answer

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Gamified Email Sample 2

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Landing page for correct answer

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Landing pages for incorrect answers

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Recruit your next class of students

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​​Freelance copywriting and editing services for higher education, K–12 schools, edtech, and nonprofits

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Based in Rochester, NY.
Serving clients across the U.S.

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