University Admissions Copywriting | Portfolio | Root & Bloom Communications

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Portfolio / University of Kansas

Enrollment Marketing

This public R1 university wanted to engage prospective students throughout their college journeys. To help them meet their goals, I wrote a multi-year inquiry generation and engagement campaign targeting high school juniors, sophomores, freshmen, and their parents.

Print and digital collateral produced by Encoura.org

KU Enrollment Marketing Postcard Educational Advertising Award Winner .png

Inquiry Generation & Engagement Campaign

Awarded Best in Show at the 41st annual Educational Advertising Awards in recognition of its:

creativity
message impact
marketing execution

Junior Campaign Samples

KU Inquiry Gen-Eng Core Email 4 JR.png

KU Inquiry Gen_Eng Flex Email 2 - Crimson & Blue Day.png

Trifold Mailer

KU_TriFoldMailer_9.5x6_p1 (1).png

KU_TriFoldMailer_9.5x6_p2 (1).png

Sophomore Campaign Samples

KU Inquiry Gen-Eng Core Email 2 SOPH.png

KU Inquiry Gen-Eng Core Email 1 Inquiries SOPH.png

Postcard to Prospects

KU Inquiry Gen-Eng Student Postcard Front.png

KU Inquiry Gen-Eng Student Postcard Back.png

Postcard to Inquiries

KU Inquiry Gen-Eng Sticker Fulfillment Postcard Front.png

KU Inquiry Gen-Eng Sticker Fulfillment Postcard Back.png

Freshman Campaign Samples

KU Inquiry Gen-Eng Core Email 1 Prospects FRESHMEN.png

KU Inquiry Gen-Eng Core Email 1 Inquiries FRESHMEN.png

Dynamic, gamified emails encouraged students to explore KU’s academic programs and self-select topics of interest.

KU Inquiry Gen_Eng Core Email 3 JR.png

KU Inquiry Gen_Eng Core Email 3 - OI LP STEM.jpeg

KU Inquiry Gen_Eng Core Email 3 - OI LP Undecided.jpg

Parent Campaign Samples

KU Inquiry Gen-Eng Core Email 1 PARENTS.png

KU Inquiry Gen-Eng Core Email 2 PARENTS.png

Postcard

KU Inquiry Gen-Eng Parent Postcard Front.png

KU Inquiry Gen-Eng Parent Postcard Back.png

Recruit your next class of students

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