Portfolio / University of Kansas
Enrollment Marketing
This public R1 university wanted to engage prospective students throughout their college search. To achieve this goal, I wrote a multi-year inquiry generation and engagement campaign targeting high school juniors, sophomores, freshmen, and their parents.
Print and digital collateral produced by Encoura
Inquiry Generation & Engagement Campaign
Awarded Best of Show at the 41st annual Educational Advertising Awards in recognition of its:
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creativity
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message impact
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marketing execution
Junior Campaign Samples
Trifold Mailer
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Sophomore Campaign Samples
Postcard to Prospects
Postcard to Inquiries
Freshman Campaign Samples
Dynamic, gamified emails encouraged students to explore KU’s academic programs and self-select topics of interest.
Parent Campaign Samples
Postcard
