Integrated Marketing Campaign for the Launch of Degrees+

Outlier.org, an EdTech startup from the co-founder of MasterClass, is on a mission to increase access to high-quality college education and dramatically reduce student debt.

 

Outlier partnered with nonprofit Golden Gate University to launch Degrees+, online degree programs that can be fully funded with a Pell Grant. I wrote copy for an integrated marketing campaign that embodied Outlier's optimistic and empathetic brand voice.