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Portfolio  /  Columbia College

Columbia College logo

Enrollment Marketing

Columbia College, a liberal arts college in the Midwest, needed copywriting for an application generation campaign targeting high school seniors.

 

The campaign's theme, "Build Your New," expresses the transformative education students can expect from the
college's legacy of innovation rooted in caring community.

Print and digital collateral produced by Encoura.org.

Email from Columbia College Office of Admissions displayed on a laptop

Award-Winning Copywriting

This campaign was awarded Bronze in the 39th annual Educational Advertising Awards in recognition of its:

  • creativity

  • message impact

  • marketing execution

Direct Mail

Front of enrollment marketing postcard for Columbia College
Back of enrollment marketing postcard for Columbia College

Sara consistently delivers outstanding work, showcasing a rare combination of talent and professionalism. Clients have praised her writing style, finding it both effective and compelling. Her ability to capture the essence of a message resonates well with the target audience. 

Jamie Humbert
Regional Account Manager, Encoura.org

Email Marketing

This is the beginning of a 27-email series sent over the course of 9 months.

Warming email in an enrollment marketing campaign for Columbia College
Copywriting for a warming email in an enrollment marketing campaign for Columbia College
Copywriting for a core email in an enrollment marketing campaign for Columbia College
Copywriting for a core email in an enrollment marketing campaign for Columbia College
Get fresh copy for your next campaign
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