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Portfolio / Columbia College
Enrollment Marketing
Columbia College, a liberal arts college in the Midwest, needed copywriting for an application generation campaign targeting high school seniors.
The campaign's theme, "Build Your New," expresses the transformative education students can expect from the
college's legacy of innovation rooted in caring community.
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Print and digital collateral produced by Encoura.org.
In recognition of its creativity, marketing execution, and message impact, this campaign was awarded Bronze in the 39th annual Educational Advertising Awards.
Postcard
Email Marketing
This is the beginning of a 27-email series sent over the course of 9 months.
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