Columbia College Enrollment Marketing | Portfolio | Root & Bloom Communications

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Portfolio / Columbia College

Enrollment Marketing

Columbia College, a liberal arts college in the Midwest, needed copywriting for an application generation campaign targeting high school seniors. The campaign's theme, "Build Your New," expresses the transformative education students can expect from the college's legacy of innovation rooted in caring community.

Print and digital collateral produced by Encoura.org

Green Leaf

Sara consistently delivers outstanding work, showcasing a rare combination of talent and professionalism. Clients have praised her writing style, finding it both effective and compelling. Her ability to capture the essence of a message resonates well with the target audience.

Jamie Humbert

Regional Account Manager, Encoura

Email from Columbia College Office of Admissions displayed on a laptop

Application Generation

This campaign was awarded Bronze in the 39th annual Educational Advertising Awards in recognition of its:

creativity
message impact
marketing execution

Email marketing samples from a 27-email series sent over 9 months.

Warming email in an enrollment marketing campaign for Columbia College

Copywriting for a core email in an enrollment marketing campaign for Columbia College

Copywriting for a warming email in an enrollment marketing campaign for Columbia College

Copywriting for a core email in an enrollment marketing campaign for Columbia College

Direct mail reached students at home and reinforced the messages they received via email.

Front of enrollment marketing postcard for Columbia College

Back of enrollment marketing postcard for Columbia College

Recruit your next class of students

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