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Portfolio  /  Outlier.org

Integrated Marketing Campaign for the Launch of Degrees+

Outlier.org, an EdTech startup from the co-founder of MasterClass, is on a mission to increase access to high-quality college education and dramatically reduce student debt.

 

Outlier partnered with nonprofit Golden Gate University to launch Degrees+, online degree programs that can be fully funded with a Pell Grant. I wrote copy for an integrated marketing campaign that embodied Outlier's optimistic and empathetic brand voice.

Program Brochures

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Website Copy

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National TV Ad

Social Media Ads

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Chatbot

Blog Posts

Email Onboarding Series

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Onboarding Email Series 2
Onboarding Email Series 3
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Sara is easily among the best copywriters and overall creative partners I've worked with in my 20+ year career. She's full of great ideas, has a subtle mastery of voice and tone, and adapts to complex, rapidly changing information.

Dan Reiss
Creative Director, Outlier.org
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