Portfolio / RIT Libraries
Nonprofit Annual Report
Rochester Institute of Technology Libraries wanted to share the impact of their work with their community. The resulting print annual report commemorated their 50th anniversary with a combination of stories, data, and quotes from patrons—all aligned under the three pillars of their mission statement.
Print Annual Report
COVID-19 Response Video
When it came time to develop the next annual report—just months after the COVID-19 pandemic began—we needed a new approach.
We shifted focus to how the libraries quickly responded to their community's needs during the pandemic. Adopting a video format, rather than a print publication, helped reach their target audience.
The American Library Association recognized this video with the 2022 PR Xchange Award for Advocacy.