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Nonprofit Annual Report

Rochester Institute of Technology Libraries wanted to share the impact of their work with their community. The resulting print annual report commemorated their 50th anniversary with a combination of stories, data, and quotes from patrons—all aligned under the three pillars of their mission statement.

Print Annual Report

Cover of library nonprofit annual report

COVID-19 Response Video

When it came time to develop the next annual report—just months after the COVID-19 pandemic began—we needed a new approach.


We shifted focus to how the libraries quickly responded to their community's needs during the pandemic. Adopting a video format, rather than a print publication, helped reach their target audience.

The American Library Association recognized this video with the 2022 PR Xchange Award for Advocacy.

Sara is highly skilled at helping individuals and teams stay focused on their goals, their mission, and their messaging. Her constructive feedback kept us on target and moving forward. These skills helped us create clear, focused strategies and communications for big and small projects alike.

Bonnie Swoger
Assistant Director, RIT Libraries
Ready to start your next annual report?
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