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Portfolio  /  University of Southern Mississippi

University of Southern Mississippi logo

Enrollment Marketing

The University of Southern Mississippi is a public, R1 university that provides competitive educational programs in an inclusive, service-oriented environment. I helped Southern Miss recruit the next class of Golden Eagles by writing their application generation campaign targeting high school seniors.

Print and digital collateral produced by Encoura.org.

Gold winner in 39th annual Educational Advertising Awards

In recognition of its creativity, marketing execution, and message impact, this campaign was awarded Gold in the 39th annual Educational Advertising Awards.

Postcard

Front of a higher education enrollment marketing postcard for Southern Miss
Back of a higher education enrollment marketing postcard for Southern Miss

Sara consistently delivers outstanding work, showcasing a rare combination of talent and professionalism. Clients have praised her writing style, finding it both effective and compelling. Her ability to capture the essence of a message resonates well with the target audience. 

Jamie Humbert
Regional Account Manager, Encoura.org

Email Marketing

Below are samples from a 27-email series sent over the course of 9 months.
(Click the video thumbnails to watch the accompanying videos on YouTube.)

Copywriting for a higher education enrollment marketing email targeting high school juniors and seniors
Video animation embedded in an enrollment marketing email
Copywriting for a higher education enrollment marketing email targeting high school juniors and seniors
Copywriting for a higher education enrollment marketing email targeting high school juniors and seniors
Copywriting for a higher education enrollment marketing email targeting high school juniors and seniors
Copywriting for a higher education enrollment marketing email targeting high school juniors and seniors
Copywriting for a higher education enrollment marketing email targeting high school juniors and seniors
Copywriting for a higher education enrollment marketing email targeting high school juniors and seniors
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