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Portfolio  /  University of Southern Mississippi

University of Southern Mississippi logo

Enrollment Marketing

This public R1 university was recruiting the next class of Golden Eagles. To help them meet their enrollment goals, I wrote an application generation campaign targeting high school seniors and an inquiry generation campaign targeting high school sophomores and juniors.

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Print and digital collateral produced by Encoura

Green Leaf
Sara consistently delivers outstanding work, showcasing a rare combination of talent and professionalism. Clients have praised her writing style, finding it both effective and compelling. Her ability to capture the essence of a message resonates well with the target audience. 

Jamie Humbert

Regional Account Manager, Encoura

A person's hands holding a postcard from USM

Application Generation

This campaign was awarded Gold in the 39th annual Educational Advertising Awards in recognition of its:

  • creativity

  • message impact

  • marketing execution

Email marketing samples from a 27-email series sent over the course of 9 months.

Copywriting for a higher education enrollment marketing email targeting high school juniors and seniors
Video animation embedded in an enrollment marketing email
Copywriting for a higher education application generation email about majors
Copywriting for a higher education application generation email highlighting student stories
Copywriting for a higher education application generation email highlighting student stories
Copywriting for a higher education application generation email highlighting student stories
Copywriting for a higher education application generation email highlighting student stories
Copywriting for a higher education application generation email about the application process

Direct mail reached students at home and reinforced the messages they received via email.

Front of a higher education enrollment marketing postcard for Southern Miss
Back of a higher education enrollment marketing postcard for Southern Miss
Copywriting for a higher education inquiry generation campaign postcard

Inquiry Generation

This campaign to high school sophomores and juniors resulted in a

48% 

increase in inquiries year over year

Email marketing samples from a 17-email series sent over the course of 7 months.

Copywriting for a higher education inquiry generation campaign brand intro email
Copywriting for a higher education inquiry generation campaign brand intro email
Copywriting for a higher education inquiry generation campaign email about affordability
Copywriting for a higher education inquiry generation campaign email about campus housing
Copywriting for a higher education inquiry generation campaign email about athletics

Recruit your next class of students

Root and Bloom Communications logo

​​Freelance copywriting and editing services for higher education, K–12 schools, edtech, and nonprofits

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Based in Rochester, NY.
Serving clients across the U.S.

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Certified Woman-owned Business Enterprise (WBE), Monroe County, NY

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