Jul 11 minCopywritingWrite Memorable Copy Using the Rhyme-as-Reason EffectDiscover why rhymes are memorable, persuasive, and trustworthy. And learn how to harness the rhyme-as-reason effect in your copywriting.
Apr 211 minMarketing PsychologyThe Singularity Effect: How Storytelling Engages Human CompassionLearn how nonprofit storytelling can use the singularity effect to overcome apathy and engage people with social causes.
Mar 241 minMarketing PsychologyPrice Anchoring: How to Encourage Higher DonationsEverybody loves a good sale. But why? Learn how price anchoring creates this feeling and how it can help your nonprofit raise more money.
